Leica shares a passion for storytelling with Disney. But above all, we share a visionary commitment to quality. In order to revolutionize the techniques of animated film, Walt Disney used Leica products from the very beginning of film. Since then, Disney has animated its cartoon storyboards with Leica cameras and projectors. To mark Disney's 100th anniversary, we are now revealing the well-kept secret of our collaboration with the Leica Q2 | Disney "100 Years of Wonder".

With Leica cameras and projectors, Disney changed the techniques of animated film so radically and permanently that the term "Leica Reel" was coined in the early days. A "Leica Reel" is a storyboard technique in which conceptual illustrations and the soundtrack are combined. The images are aligned with striking sound details and are combined with the sound as a photo recording. This gives you a feeling for the tempo of a sequence. This creates precisely coordinated storyboards. For stories that get under your skin and hit you right in the heart.